Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the...
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers,...
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What Are the Top Data Clean Rooms Solutions?
Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. They provide a way to analyze sensitive data securely while preserving privacy. But...
View ArticleInside the DOJ’s Big Tech Showdown: AdMonsters Breaks Down Week 1 of Google’s...
In the first episode of ‘Google on Trial,’ the AdMonsters editors discuss the DOJ’s lawsuit against Google, focusing on its implications for the ad tech industry, particularly for publishers. We were...
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How PinkNews Leveraged OpenWeb to Boost User Engagement and Data Collection
The partnership between PinkNews and OpenWeb is driving robust first-party data collection and enhancing civil reader interactions. PinkNews, a leading LGBTQ+ news and entertainment platform, partnered...
View ArticleThe Open Internet’s Future: On Life Support or Ready for a Glow-Up?
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?”...
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It’s Time to Unlock Audience Amplification: Share Your Insights Now!
With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to...
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What the Surge in Spanish-Language Streaming Means for Advertisers and...
As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally...
View ArticleOwning Identity in a Post-Cookie World: Why Publishers Need to Get Real About...
In a post-cookie world, publishers must build a solid identity strategy or risk falling behind. Optable’s Kristy Schafer explains why owning your data and developing an identity framework is key to...
View ArticleDavid Strauss on Balancing Free Journalism and Ad Revenue Strategies at The...
David Strauss, the new VP of Revenue Operations at The Guardian US, champions free access to news while focusing on strategies like a pure auction system, PMP growth, and high-quality ads to drive...
View ArticleClick, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule
The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. In an unsurprising move, the IAB and friends are taking up the welcome mat...
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